Responsibilities

• Voice of the Customer: Continuously gather and share audience insights, from behaviours to direct feedback, to inform strategy, shape content, and ensure marketing aligns with real educator needs.
• Monitor trends, competitors, and conversations across social listening and communities to identify opportunities and areas for improvement.
• Translate audience and social insights into actionable plans that enhance impact, improve the educator experience, and guide marketing initiatives.
• Social Media, Communities and Educator Engagement: Develop and execute social media tactics to build a strong online presence, foster engagement, and drive organic growth.
• Engage educators across social channels, including Meta, TikTok, YouTube, LinkedIn, (among others)…along with various community spaces, fostering conversation, advocacy, and meaningful brand connections.
• Support and drive ambassador programs and community-led campaigns, driving awareness, consideration, and preference among educators.
• Support campaign execution across social media and community channels.
• Plan and deliver “surprise and delight” initiatives, including giveaways and engagement activities tailored to educator motivations.
• Build authentic connections with educators and school leaders, staying active in threads, calls, or local meetups.
• Help manage community programs such as mentorships and recognition campaigns.

Requirements

• 3-5 years of marketing experience, preferably in B2C, education-focused environments.
• Deep knowledge of the Canadian education market, including education policy, curriculum frameworks, and teacher priorities.
• Proven experience managing social media platforms (e.g., Meta, TikTok, YouTube, LinkedIn) with a track record of growing reach, engagement, and audience.
• Strong understanding of community engagement and relationship-building, particularly within educator or purpose-driven spaces.
• Experience gathering and applying audience insights through social listening, analytics, and direct feedback.
• Strong copywriting skills with the ability to adapt tone while maintaining brand voice and an educator-first approach.
• Comfortable analyzing performance metrics and translating data into actionable improvements.
• KPIs & Success Metrics - Social KPI for managed platforms; Reach, ER, Followers, Traffic targets; Blogs, Email, Reddit, Onsite page, Live sessions targets.

Preferred

• Preference may be given to candidates who previously worked in an education setting (teachers, teaching assistants, etc)
• Preference will be given to skilled content creators with experience producing blogs, email campaigns, webinars, video content, and user-generated content.