Responsibilities

• Assist in the development and execution of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings.
• Manage website content using content management systems (CMS) like WordPress, ensuring accuracy and consistency.
• Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences.
• Monitor campaign performance using web analytics tools such as Google Analytics and Google Tag Manager; generate detailed reports to inform optimization strategies.
• Support conversion optimization efforts by analyzing user behavior data and implementing improvements to increase engagement and conversions.
• Collaborate with design teams to produce visually appealing graphics using Adobe Creative Suite and Adobe Photoshop for digital assets.
• Manage paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to maximize ROI.
• Assist with website management tasks such as HTML, CSS, JavaScript, and SQL coding adjustments to improve functionality and user experience.
• Contribute to marketing automation initiatives by setting up workflows and tracking performance metrics for continuous improvement.

Requirements

• Proven experience with digital marketing tools including Google Ads, Facebook Advertising, Google Analytics, SEM tools, and marketing automation platforms.
• Strong knowledge of SEO best practices, keyword research techniques, and web analytics reporting methods.
• Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable.
• Demonstrated ability in content creation with excellent copywriting skills tailored for diverse audiences across multiple channels.
• Experience managing social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, or Twitter.
• Background in graphic design using Adobe Creative Suite or Adobe Photoshop to produce engaging visual content.
• Familiarity with e-commerce platforms and web analytics tools like Google Tag Manager is a plus.
• Ability to analyze data effectively to optimize campaigns for performance marketing goals; experience with web analytics reporting is essential.

Benefits

• Flexible schedule