Responsibilities

• Assist in developing and implementing digital marketing campaigns across various channels including social media, email marketing, paid advertising, and SEM (Search Engine Marketing).
• Manage and optimize social media advertising campaigns on platforms such as Facebook and other social media channels to maximize reach and engagement.
• Support website management activities using WordPress and content management systems to ensure fresh, SEO-optimized content.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to measure campaign effectiveness and identify opportunities for improvement.
• Collaborate with design teams to create compelling graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices for digital content.
• Assist in setting up and managing paid advertising campaigns through Google Ads (formerly Google AdWords) and other platforms to drive targeted traffic and conversions.
• Support email marketing initiatives by creating engaging content, managing mailing lists, and analyzing campaign performance metrics.
• Contribute to performance marketing strategies by monitoring KPIs (Key Performance Indicators) and optimizing campaigns for maximum ROI (Return on Investment).
• Help coordinate website updates, landing pages, and technical aspects such as CSS or HTML adjustments to improve user experience.

Requirements

• Proven familiarity with digital marketing tools including SEO tools, Google Ads, Google Analytics, Google Tag Manager, SEM strategies, paid search marketing, and marketing automation platforms.
• Technical proficiency with website management systems such as WordPress or other CMS (Content Management Systems).
• Strong understanding of web analytics reporting to interpret data insights effectively.
• Knowledge of HTML/CSS basics for website updates; experience with website optimization techniques is a plus.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent communication skills combined with a proactive attitude toward learning new digital marketing trends and tools.

Preferred

• Experience with content creation for social media platforms and websites; proficiency in Adobe Photoshop, Adobe Creative Suite, or similar graphic design software is highly desirable.
• High school or equivalent (Preferred)

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance