Marketing Analytics Vice President Card Data Analytics

Wilmington, DE (Unknown)

$119K/yr – $195K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the data and analytics backbone for marketing decisions, turning customer journeys and campaign data into actionable growth bets that influence strategy and funding across teams.

Growth Analytics & Modeling: translate business needs into data models and segmentation that drive targeting and measurement.
Cross-Org Partnership: align marketing, analytics, and tech to deliver holistic learning and trusted insights.

Job Description

Establish and foster partnerships across the organization to understand marketing objectives and business requirements
Lead the creation and execution of solutions to pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting
Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
Champion data and analytics best practices across the marketing organization
Translate business needs into data models supporting long-term marketing solutions
Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

JPMorganChase

4.0 Glassdoor

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA

219K employees (4,490 in marketing)

www.jpmorganchase.com

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