Marketing Analytics Vice President - Card Data Analytics at JPMorganChase | Wilmington, DE | $133K/yr – $205K/yr

JPMorganChase

Marketing Analytics Vice President - Card Data Analytics

Wilmington, DE (Unknown)

$133K/yr – $205K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead data-driven marketing analytics to harmonize data sources, segment customers, and influence senior strategy.

Own data modeling and cross-source analytics to inform marketing decisions.
Must-have: 6+ years in marketing analytics across Snowflake, Python, Tableau, and related tools.
Standout: Cross-functional leadership shaping high-level investment decisions.

Job Description

Responsibilities

Establish and foster partnerships across the organization to understand marketing objectives and business requirements
Lead the creation and execution of solutions to pull and combine data from multiple sources for digital analytics, campaign measurement, and reporting
Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
Champion data and analytics best practices across the marketing organization
Translate business needs into data models supporting long-term marketing solutions
Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

Requirements

Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
6+ of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required
Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred

Financial services experience, especially in credit card marketing analytics
Experience with digital marketing platforms, web analytics, and campaign attribution modeling

Benefits

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
We also offer a range of benefits and programs to meet employee needs, based on eligibility.
These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
Additional details about total compensation and benefits will be provided during the hiring process.

JPMorganChase

4.0 Glassdoor

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA

219K employees (4,490 in marketing)

www.jpmorganchase.com

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