Responsibilities

• The Marketing Analytics Manager is a program leader, people manager, and hands-on analyst who sets direction, develops talent, and delivers high impact insights. Key areas of ownership include:
• 1) Marketing Measurement & Analytics
• Serve as the analytics lead for paid search, paid media, SEO, and growth marketing.
• Own the end-to-end measurement strategy across paid and organic channels.
• Establish best fit approaches for measuring and monitoring channel performance.
• Lead development of scalable, accurate, and executive-ready reporting and dashboards.
• Perform deep-dive and ad-hoc analysis to answer complex questions and identify growth opportunities.
• 2) Cross-Functional Partnership
• Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations.
• Partner closely with data science, engineering, and marketing leadership to align priorities.

Requirements

• Bachelor’s degree in Marketing Analytics, Business Analytics, Statistics, Economics, Data Science, or a related field; or equivalent professional experience.
• 5+ years hands-on in e-commerce marketing analytics, spanning at least 3 annual cycles.
• 5+ years SQL at advanced level; working proficiency with Python or R preferred.
• 5+ years developing BI reports and dashboards at an expert level (Looker and/or PowerBI preferred).
• 4+ years managing marketing KPIs, attribution, incrementality, and customer journey.
• 3+ years hands-on with GA360, Google Cloud (especially BigQuery), and large-scale (million+ record) marketing datasets.
• 2+ years working with paid media platforms (Google Ads, Meta Ads, Bing Ads) and digital tracking best practices.
• 2+ years implementing MMM, MTA, or similar attribution methodologies and successfully driving ad spend adjustments.
• 1+ years as a people manager of a team of 3+, including development and performance management experience.
• Education: This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Preferred

• Excellent understanding of the ebbs, flows, and trends of B2B and B2C ecommerce.
• Strong organizational and communication skills.
• Proven ability to train and mentor others to improve analytical maturity, quality, and productivity.
• Ability to manage multiple priorities in a fast-paced environment with high accuracy.
• Ability to clearly translate analytical findings into business recommendations.

Benefits

• Medical
• Vision
• Dental
• PTO
• Paid Maternity Leave
• Paid Parental Leave
• Life Insurance
• Disability
• Dependent Care FSA
• 401(k) matching