Marketing Analytics Manager

District of Columbia, USA (Hybrid)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the data, analytics, and reporting engine for paid media, translating complex metrics into actionable insights while mentoring the analytics team and staying current on ad tech to influence agency reporting standards.

Own analytics workflows, dashboards, QA, and troubleshooting for campaigns
Lead website analytics and conversion-tracking strategy and audience activation
Mentor Marketing Analytics fellows and train the team on analytics processes and stack

Job Description

Manage data, analytics, and reporting workflows for paid media campaigns, including reporting dashboard setup, QA, and troubleshooting
Strategically implement website analytics and conversion tracking
Execute audience onboarding and activation for paid media campaigns
Own functional areas of data reporting (e.g., Datorama ETL process, performance benchmarks) and/or substantial client analytics projects
Use statistical knowledge & critical thinking to generate accurate and actionable insights
Attend and lead meetings and calls with vendors, internal teams, and clients
Create clean, professional visuals that make advanced technical concepts easy for non-technical audiences to understand
Pay close attention to platform releases, new ad tech, and emerging tools, assessing how they fit into BPI’s stack and making recommendations for broader team adoption
Directly manage Marketing Analytics fellows and provide mentorship to Marketing Analysts and Senior Marketing Analysts
Assist in training team members on marketing analytics processes and the agency's analytics/AdTech technology stack

3-5 years of demonstrated experience in data analytics, digital advertising, or marketing science
Knowledge of advanced statistical concepts and experience with their applications
Demonstrated capacity to prioritize and manage multiple large, data-heavy client projects concurrently
Experience with project management tools like Monday.com, Slack, or Asana
Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes
Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp)
Familiarity with AdTech methodologies (e.g. multi touch attribution, identity graphs, etc.)
Demonstrated ability to explain advanced concepts to a diverse set of stakeholders with a wide range of technical comfort and capabilities
Motivated to solve complex problems on behalf of a diverse client roster, from progressive political organizations and non-profits to Fortune 500 companies

100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
Generous time off for vacation
$50 monthly phone reimbursement
Unlimited sick time
16 weeks of paid leave for new parents

Bully Pulpit International

3.4 Glassdoor

Bully Pulpit International (BPI) is an outcomes agency at the intersection of business, politics, and policy. Born in politics and founded by leaders of the Obama campaign, we apply our unique expertise from these experiences to create sophisticated and customized strategies for companies, causes and candidates. Our clients include established market leaders, new economy firms, philanthropists, CEOs, and elected officials. What these varied brands share in common is the growing need to establish differentiated and lasting bonds with their consumers in a world of fragmented media, deep skepticism, and rapidly changing culture. Reputation has never been more relevant to business ROI, and in our view requires consumers to believe — not only in what a brand is saying, but also in why. We combine proprietary technology and deeper insights to build believers with the speed and agility that today’s market requires.At Bully Pulpit International, we make change possible. To us, this is more than a commitment—it's a passion. Because we truly believe in the work we do.

Founded in 2009

Washington, District of Columbia, USA

270 employees (95 in marketing)

www.bpigroup.com

63% recommend to a friend

74% CEO approval