Responsibilities

• Create and maintain reporting for core marketing KPIs, including lead analysis and full-funnel conversion performance
• Lead improvements in measurement sophistication through attribution modeling, media mix modeling, and incrementality studies
• Ensure stability and accuracy of data pipelines across ad platforms, analytics tools, and third-party vendors
• Partner with Performance Marketing leadership to set growth targets and quantify supply and demand at the market level
• Increase experimentation velocity by designing frameworks and tools that enable marketers to launch and analyze tests independently
• Collaborate with Finance to align marketing metrics with financial forecasts, budgets, and efficiency targets
• Leverage AI-powered development environments to automate reporting, build internal analytics tools, and enable self-service data access

Requirements

• 5+ years of experience in business, growth, or marketing analytics
• Hands-on experience working with media buyers and financial stakeholders
• Deep expertise in marketing measurement methodologies (attribution, MMM, incrementality, etc.)
• Experience supporting website conversion rate optimization and funnel analysis
• Proven track record of improving marketing efficiency through better measurement and experimentation
• Strong cross-functional collaboration skills, especially with Finance and Engineering
• Fluency in Python