Responsibilities

• Attribution Architecture and Strategy :
• Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
• Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
• Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.
• Cross-Platform Tracking and Measurement :
• GA4
• Configure conversion events, parameters, and user properties to support multi-touch attribution.
• Maintain cross-domain tracking and resolve session stitching issues.
• Troubleshoot UTM and traffic inconsistencies.
• Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads)

Requirements

• 3+ years in an attribution, analytics, or digital measurement role.
• Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
• Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
• Proficiency with Zapier, APIs, and webhook-driven data flows.
• Experience troubleshooting form tracking, phone tracking, and intake system attribution.
• Detail-oriented with excellent problem-solving and communication skills.

Preferred

• Agency or legal marketing experience is preferred but not required.

Benefits

• Starting Salary of $60,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)