Responsibilities

• Implement server-side tracking using Stape.io (or similar server-side GTM hosting)
• Configure and maintain pixels/tags and GTM containers (client + server) across platforms, including:
• Google Ads (Enhanced Conversions)
• Meta Pixel + Conversions API
• LinkedIn Insight Tag
• Other networks (Bing, TikTok, Reddit, etc.)
• Operationalize new marketing experiments (UTMs, tracking parameters, campaign setup, routing rules) so initiatives are measurable from day one
• Set up integrations that push CRM events back to ad networks for optimization (SQLs, Opportunities, Closed Won)
• Manage syncing of CRM and warehouse audiences into ad platforms and marketing tools (via Hightouch or similar), ensuring segmentation accuracy and timely refreshes
• Build automations using native integrations or tools like Zapier / Make / Clay, webhooks, or APIs when needed
• Build or connect data sources for reporting dashboards (Roadway, Fibbler, Hex, and other BI tools)
• Build and maintain core marketing + pipeline dashboards, and validate data accuracy across systems (CRM, ad platforms, warehouse, BI)
• Partner with the paid team to run measurement studies (for example, geo-lift holdouts) and interpret results
• Configure conversion events across ad platforms, and ensure consistent event definitions and naming
• Configure Consent Mode v2 and work with CMP tools to maintain compliant measurement
• Run testing and QA via Tag Assistant, Events Manager, and related tooling
• Debug tracking and attribution issues when platform data does not match (for example, Google Ads vs CRM), and drive fixes to resolution

Requirements

• You have built and maintained modern marketing tracking stacks, including server-side setups (GTM server-side, Stape, or similar)
• You are comfortable working across GTM, ad platform pixels, conversion APIs, and event schemas
• You have experience integrating CRM outcomes back into ad platforms (offline conversions, lead stages, pipeline, revenue)
• You can work with data pipelines and audience sync tools (Hightouch or similar) and care about data quality
• You have experience building reliable reporting in BI tools and can validate source-of-truth metrics across systems
• You are strong at debugging and can systematically troubleshoot tracking discrepancies
• You can collaborate with paid media, lifecycle, RevOps, and data teams in a high-ownership environment
• You move fast, document what matters, and raise issues early when measurement is at risk
• You are willing to go above and beyond when it matters