Marketing Analytics Consultant at MassMutual | Hartford, CT

MassMutual

Marketing Analytics Consultant

Hartford, CT (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing analytics by turning data into growth, with strong focus on campaign measurement, storytelling, and cross-functional collaboration.

Own measurement and analysis of marketing campaigns and present actionable insights.
Must-have: 4+ years of analytics experience with SQL and Tableau or similar tools.
Standout: Storytelling and cross-functional collaboration to drive growth opportunities.

Job Description

Responsibilities

Measure and analyze marketing campaign performance while driving insights and optimization recommendations
Build and establish measurement frameworks that translate campaign performance into quantifiable business impact
Translate complex business questions into problems that can be solved through data to drive growth and profitability
Build and enhance interactive reports to empower business stakeholders
Utilize industry best practices to visualize data in a way that allows quick and easy insight
Deliver concise, clear, and actionable presentations to decision-makers
Communicate data in a storytelling format, engaging your audience and imploring them to act
Collaborate with sales & distribution partners on analytics projects to identify growth opportunities and drive activity

Requirements

Bachelor’s degree
4+ years of analytics experience
1+ year of hands-on experience with SQL (including writing complex queries), R, Alteryx, or similar tools
3+ years of experience developing in Tableau or other similar data visualization tools

Preferred

3+ years of financial services experience
Familiarity and experience with B2B distribution
Experience with marketing measurement strategies & ROI calculations
Experienced in web data analytics and measurement
Fast learner and a strong problem solver; ability to operate in a fast-paced environment
Ability to build and maintain strong working relationships with business stakeholders and across cross-functional work groups
Strong written & oral communication, and collaboration skills that enable clear and concise communication tailored to various audience levels

Benefits

Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
Access to learning content on Degreed and other informational platforms
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups

MassMutual

3.8 Glassdoor

Living mutual has always been at the core of our human existence, and it's the principle that's guided us since our founding in 1851. It's not a concept we invented, but one we champion for the simple reason that people take it for granted today.While the world would have us strive for independence, the truth is when we depend on one another, we aren't just more secure - life is happier and more fulfilling. So as we celebrate our new identity, we're reminding everyone that who we are stays the same. Learn more at: www.MassMutual.comDisclosures about MassMutual’s LinkedIn Company Page and other social media sites are located at: https://www.massmutual.com/social-media-guidelines. CRN201905-212768

Springfield, Massachusetts, USA

12K employees (441 in marketing)

www.MassMutual.com

73% recommend to a friend

86% CEO approval