Responsibilities

• The Marketing Analyst will be a key member of the LAC Visa Direct Marketing team, supporting a range of high-impact initiatives that accelerate client adoption, usage, and growth of Visa Direct solutions.
• This role sits at the intersection of client engagement, go-to-market strategy, and marketing execution, offering exposure to some of Visa’s most strategic clients and programs. You will play a critical role in helping clients bring innovative money movement solutions to market—translating strategy into execution and driving measurable business outcomes.
• In this role, you will contribute across a portfolio of client-facing marketing initiatives, with responsibilities evolving based on business needs and priorities. Core areas of focus may include:
• Client Marketing & Co-Creation: Support the development and execution of co-marketing programs with key clients and partners and help shape go-to-market approaches that drive adoption, activation, and sustained usage
• Demand Generation & Campaign Support: Contribute to integrated marketing programs designed to accelerate pipeline and deal progression, supporting campaign execution, optimization, and performance tracking.
• Experiential & Event Activation: Support the planning and delivery of client-facing events, executive engagements, and industry moments, helping translate event engagement into measurable follow-up and pipeline impact.
• Insights & Performance: Analyze program and client performance to identify opportunities for growth and optimization, translating insights into clear, actionable recommendations for both internal teams and clients.
• You will work in a highly collaborative environment, partnering closely with Sales, UI/UX teams, Marketing Services, and the Global Customer Growth team. You will act as a connector across these teams to ensure that client programs are well designed, effectively executed, and optimized for performance.
• What you will do day to day:
• Leverage data and insights using AI tools to inform and shape client marketing strategies, identifying opportunities to drive adoption, activation, and growth

Requirements

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• 3-4 years of relevant experience in B2B marketing, analytics, or client facing marketing roles
• Bachelor’s degree in marketing, communications, business, analytics, or related field.
• Experience in payments, fintech, or financial services is a strong advantage
• Strong analytical mindset with experience using data to inform marketing and business decisions
• Experience applying AI tools—including agent-based solutions—to improve marketing effectiveness, streamline workflows, and drive data-informed decision making
• Experience in client-facing roles supporting or executing client or partner marketing programs
• Understanding of customer lifecycle marketing including acquisition, activation, and usage growth
• Ability to translate insights into clear, actionable recommendations for clients and internal teams

Preferred

• Fluency in Spanish and/or Portuguese strongly preferred, with the ability to support client engagement across diverse markets

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.