Responsibilities

As a member of the Brand and Marketing Team, marketing analysts play a significant part in telling the story of how our assistance programs help customers get the help they need to pay their bill. Combining strategic thinking with strong project management skills, the Marketing Analyst is responsible for developing strategy and guiding the execution of integrated/multi-channel awareness and customer-acquisition campaigns.

• This role will work closely with program managers, internal and external partners to deliver content that drives program enrollment and participation, enhances customer experience, and positively impacts customer satisfaction.
• Work with internal and external partners to coordinate research to effectively target customers in need of assistance
• Forecast and track costs to maintain and manage program marketing budgets
• Develop marketing plans that are educational, inclusive, and inspiring, to help achieve program goals
• Lead integrated, end-to-end campaigns to include targeting, implementation, tracking and analysis
• Collaborate with internal and external partners to produce compelling, high-quality content
• Maximize the use of traditional, social, and digital marketing channels to increase lead generation, nurturing and conversions
• Define KPIs to establish goals/objectives and evaluate overall success of marketing strategy
• Utilize analytics platforms (Adobe/Google) to monitor, track and optimize campaign performance
• Produce analytics reports that provide insight-driven recommendations to improve effectiveness

Requirements

• Four-year degree preferably in Marketing, Communications, Business, or related field
• 3-5 years developing and executing insight-driven, integrated, end-to-end marketing campaigns
• Experience managing marketing budgets
• Experience working with marketing automation and analytics platforms (Adobe, Google, Eloqua, etc.)
• Ability to define, track and evaluate KPIs to assess effectiveness, map success and maximize ROI
• Demonstrated ability to write and edit marketing content
• Experience working with marketing agencies/vendors
• Please Note: There will be an in-office presence expectation at 241 Ralph McGill Blvd, Atlanta, GA four (4) days per week and/or as additionally required.

Benefits

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.