Responsibilities

• Execute, communicate, and monitor B2B marketing efforts such as (product information, sales tools, dealer support, and marketing assets) across multiple internal and external platforms.
• Help develop sourcing and merchandising strategies and execute that strategy throughout our sales and dealer network while adhering to project schedules, communication plans and managing marketing materials for promotions across multiple departments.
• Provide monthly reporting on B2B KPIs across the full operations of the internal and external platforms to determine actionable insights on utilization, inventory, budgeting, and engagement.
• Research and understand the industry competitive landscape and create proposals as it pertains to sales and dealer support.
• Own day-to-day operations of Dealer Marketing Suite (digital storefront supporting our B2B channel with marketing, sales, and dealer resources) and partner cross-functionally to drive enhancements and adoption or current and future marketing tools.
• Contribute to the development and oversee production, warehousing and fulfillment of assets for promotions, product, and other marketing materials.
• Manage multiple vendor partners (print/production/fulfillment), including relationship management, required documentation, and spend tracking/reporting for promotions, marketing tools, and product launches.
• Collaborate with Continental’s internal teams (product management, pricing, customer service, sales, marketing) to achieve timely completion and accurate execution of projects and strategic initiatives.
• Identify areas of opportunity, working with sales, to improve utilization of already existing marketing tools such as salesman incentive programs, partnership marketing programs, and warranty programs.
• Conduct research to gather valuable information regarding current and new solutions that can help Continental’s engagement with its customers, such as digital solutions, enhancements, or operational improvements that consider new market trends (Examples: QR Code utilization, mobile applications, eCommerce best practices, AI tools, etc.)

Requirements

• Bachelor’s in marketing, sales, communications or related
• 2+ years’ experience in partner/dealer support, marketing, or sales
• Vendor management experience
• Prior analytical and reporting experience
• Proficiency in Microsoft Office applications
• Mid-level excel skills (v-lookup, pivot reports, formulas)
• Ability to listen and work collaboratively with team members from various customers as well as internal marketing, sales, product development and legal functions
• Exceptional verbal and written communication skills, with a professional and polished style
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening

Preferred

• 5+ years of relevant professional experience in sales, marketing, or business analytics
• Automotive Industry experience
• Strong project management skills with attention to detail (PMP certification preferred)
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations
• Excellent interpersonal skills and a collaborative, solution-oriented approach
• Working knowledge of print, creative work, production and fulfillment of physical merchandise, including end-to-end ordering and vendor management

Benefits

• Immediate Benefits
• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts, including tire discounts
• Competitive Bonus Programs
• Employee 401k Match
• Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
• Hybrid Work