Marketing Analyst (Marketing Analytics, Bangkok Based, Relocation provided)

Seattle, WA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive experimentation and optimization for paid search and display campaigns, plus data modeling and dashboards to support Agoda’s marketing accounts.

  • Own experiment design and optimization across search and display campaigns.
  • Strong analytical skills with experience in data analysis tools.
  • Build models and dashboards to scale optimization for account managers.

Job Description

Responsibilities

  • Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
  • Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
  • Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Requirements

  • Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
  • Ability to communicate fluently in English
  • Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau
  • Good numerical reasoning skills
  • Proficiency in Excel
  • Intellectual curiosity and analytical skills

Preferred

  • Experience in digital marketing
  • Academic research experience
  • Experience in R studio, data modeling, hypothesis testing is a plus

Benefits

  • generous relocation package to ensure a smooth transition to living and working in Bangkok.
Agoda logo

Agoda

At Agoda, we bridge the world through travel. We aim to make it easy and rewarding for more travelers to explore and experience the amazing world we live in. We do so by enabling more people to see the world for less – with our best-value deals across our 6,000,000+ hotels and holiday properties, 130,000+ flight routes, 360,000+ activities, and more. Agoda was founded in 2005 in Thailand by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG], and we have more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas. In every department – from engineering to customer support – you’ll find that data and technology are at the heart of our culture. There’s never a boring day at Agoda as we aim to make travel hassle-free for everyone. If you’re ready to begin your best journey with us and help us build travel for the world, join us. For properties seeking partnership with Agoda, visit https://connect.agoda.com

Founded in 2005
Singapore, SGP
9.6K employees (528 in marketing)

Traffic Signals

Monthly Visitors
174.7K
Monthly Google Ads Budget
$453.2K
Traffic Source Mix
Search
35.7%
Direct
34.2%
Referral
8.5%
Social
20.8%
Paid
0.6%

Headcount Trend

Current headcount: ~9.7K

Marketing Team

Marketing Team Size
350 (4% of company)
Median Career Experience
2 years
Median Tenure
1.8 years

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