Marketing Analyst, Customer Insights & Analytics

Livonia, MI (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive data analytics and automated reporting to support cross-functional decision-making and KPI tracking.

  • Own automated reports and ad hoc analyses across the organization to answer questions and highlight operational metrics.
  • Must-have: 3–5 years of customer analytics and SQL/Python with Power BI or Tableau.
  • Standout: Experience leading data transformation projects and cross-functional reporting to support KPIs.

Job Description

Responsibilities

  • Access and leverage data from across various areas of the organization to develop automated, easy to understand reports and ad hoc analyses that effectively answer questions, identify patterns and highlight operational metrics across the organization.
  • Assist with analyzing data to evaluate process effectiveness and performance across multiple dimensions.
  • Help to develop and implement processes that maximize statistical methods, scenario planning, and model development to optimize business outcomes.
  • Proactively seek out new opportunities to increase sales, improve retention and improve the customer experience. Work with cross-functional team members to analyze potential financial and business impact.
  • Build presentations for leadership and board level meetings.
  • Actively participate in data transformation projects. Development of critical data flows from various sources to reports with a focus on automation and standardization.
  • Support the development, implementation, testing, documentation, and ongoing validation of reporting and data processes in support of organizational KPI’s/metrics/etc.

Requirements

  • Bachelor’s or equivalent experience in Business Statistics, Applied Mathematics, or related technical field.
  • 3-5 years of experience in customer analytics.
  • 3–5 years of experience using data to generate insights that support marketing strategies and enhance customer engagement.
  • Experience using Power BI or Tableau for data visualization or dashboarding.
  • Experience using SQL, Python, or a similar tool to query, analyze data and present results.

Preferred

  • 5+ years of experience in Excel. Formulas, VLOOKUP, and formatting.
  • 2+ years of experience in insurance or financial services.
AAA Life Insurance Company logo

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you.Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024. Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life. Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together.Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY.CA Certificate of Authority #07861. Products and their features may not be available in all states.

Founded in 1969
Livonia, Michigan, USA
981 employees (39 in marketing)

Traffic Signals

Monthly Visitors
321.1K
Monthly Google Ads Budget
$559K
Traffic Source Mix
Search
27.5%
Direct
64.3%
Referral
6.7%
Social
0.3%
Paid
1.1%

Headcount Trend

Current headcount: ~981

Marketing Team

Marketing Team Size
33 (3% of company)
Median Career Experience
18.5 years
Median Tenure
3.6 years

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