Responsibilities

• Own the health of the top-of-funnel "assembly line": monitor lead flow end-to-end, identify where leads are leaking, stalling, or being misrouted, and drive tactical fixes with GTM Engineering and marketing.
• Diagnose gaps between intended and actual funnel behavior — campaigns not triggering expected follow-up, routing rules dropping leads, conversion stages behaving off-plan — and quantify the impact of each fix.
• Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) that drives day-to-day and week-to-week action, surfacing performance insights for leadership.
• Ensure that data models, metric definitions, and funnel stage logic accurately reflect how the business actually operates, partnering with Analytics Engineering to close gaps.
• Serve as the connective layer between systems builders (GTM Engineering) and data model owners (Analytics Engineering), translating operational findings into pipeline and model improvements.
• Feed ground-truth funnel data and channel diagnostics into the attribution and goaling work led by Strategic Finance and GTM leadership.
• Provide actionable insights into campaign and channel performance to influence in-flight decisions, not just quarterly strategy reviews.
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Requirements

• 5+ years of analytics experience, with 3+ years in marketing analytics at a high growth SAAS company
• Proven ability to translate data into actions that drive business impact.
• Highly proficient in SQL is non negotiable (ideally python too) ; experience working with large, complex data sets.
• Deep understanding of the marketing funnel, from acquisition to retention.
• Track record of working cross-functionally with marketing, sales, ops, and analytics engineering teams.
• Curiosity and persistence in solving complex problems; adaptability when findings evolve.
• Proficiency in BI tooling (Streamlit, Hex, Sigma preferred) with ability to build and own dashboards with compelling visualization
• You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents
• Strongly preferred: experience building in Clay