Marketing Analyst Advisor - Brand Strategy & Innovation at Federal Express Corporation | USA | $7K/mo – $16K/mo

Federal Express Corporation

Marketing Analyst Advisor - Brand Strategy & Innovation

USA (Hybrid)

$7K/mo – $16K/moMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand strategy and messaging across campaigns, turning complex FedEx capabilities into simple, differentiated narratives for diverse audiences while guiding cross-functional teams and AI-assisted briefs.

Own strategic briefs and brand narratives guiding campaign, content, social, digital, and special projects.
Translate business challenges into concise briefs with audience, insight, objective, strategy, proof points, and outcomes.
Shape messaging frameworks and leverage AI tools for research, synthesis, and discovery across human and AI environments.

Job Description

Develop and refine FedEx brand strategy, including positioning, audience insights, value propositions, brand architecture, messaging frameworks, and strategic narratives.
Help lead brand messaging and copywriting strategy for key campaigns, ensuring the work is clear, compelling, consistent, and aligned to FedEx brand voice.
Translate complex FedEx capabilities into simple, differentiated messaging for customers, executives, internal audiences, and the general public.
Partner with creative, content, digital, social, communications, product marketing, sales, legal, and business teams to guide strategy through execution.
Lead or support special projects across brand marketing, including campaign strategy, audience strategy, thought leadership, internal brand initiatives, competitive research, and executive-ready presentations.
Own strategic briefs for brand, campaign, content, social, digital, and special project initiatives.
Translate complex business challenges into concise briefs that define the audience, insight, objective, strategy, messaging priorities, proof points, and desired outcome.
Serve as the strategic lead at project kickoff, helping teams clarify the problem, opportunity, and path forward before creative development begins.
Present briefs and strategic recommendations to leaders, cross-functional partners, internal creative teams, and agency partners.
Stay connected after the brief is delivered, evaluating concepts and executions against the approved strategy.

Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

3.9K employees (66 in marketing)

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