Responsibilities

• Manage, maintain, and fully utilize the Customer Data Platform (CDP) / MCIF system to support marketing analytics and member insights.
• Analyze marketing, campaign, and member data to identify trends, patterns, and growth opportunities.
• Measure campaign effectiveness and performance against established goals using CDP/MCIF and related data sources and systems.
• Apply analytical and statistical techniques to transform data into actionable insights for marketing decision-making and results improvement.
• Develop and maintain segmentation and target models using CDP/MCIF member data.
• Create lead lists, campaign targets, and survey audiences to support marketing and product initiatives.
• Collaborate with marketing colleagues to optimize outreach strategies and improve member engagement through data-driven targeting.
• Prepare recurring and ad-hoc reporting, dashboards, and monthly recaps using CDP/MCIF, Google analytics, Synapsys, and other systems, along with vendor data.
• Create clear visualizations and written summaries highlighting qualitative and quantitative trends.
• Present insights, findings, and recommendations to marketing leadership, business units, and internal stakeholders.
• Conduct market and member research by gathering and synthesizing information from internal and external sources to support marketing initiatives and product development.
• Evaluate current performance and emerging trends to identify opportunities and areas of concern.
• Develop recommendations and action plans to support marketing effectiveness and product development.
• Provide backup support for Google Analytics and Synapsys including system administration, data maintenance, and troubleshooting.
• Ensure data integrity, consistency, and availability across CDP/MCIF and marketing systems.
• Support monthly reporting needs for senior management and Board-level reporting as required.

Requirements

• Five years of experience in marketing analytics or data analysis
• Experience with financial services or credit union data preferred
• Bachelor's degree in marketing, business analytics, statistics, or a related area; or four additional years of experience in lieu of degree
• Advanced coursework or certification in analytics, data science, or related discipline preferred
• Hybrid, must live locally. Three days a week in office.

Preferred

• Advanced coursework or certification in analytics, data science, or related discipline preferred