RBGlobal

Marketing AI Automation Engineer

Lake Worth, TX (Hybrid)

$130K/yr – $165K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Operate as a solo marketing automation engine focusing on building repeatable workflows, experiments, dashboards, and personalized lifecycle messaging.

  • Own end-to-end automation, from V1 to repeatable systems.
  • Must-have: Experience as a one-person automation engine with Salesforce, SFMC, Segment, and data warehousing.
  • Standout: Strong emphasis on experimentation, personalization, and SEO modeling.

Job Description

Responsibilities

  • Operate as the one-person automation engine for the marketing org. You'll build the workflows, ships V1's quickly, and turn them into repeatable systems the team can run.
  • Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
  • Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
  • Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
  • Leverage cutting edge models to analyze and improve our SEO strategy.

Requirements

  • We have strong systems(Salesforce, SFMC, Segment, analytics, moving to Snowflake).
  • The role is a one-person automation engine for the marketing org.

Preferred

  • SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.

Benefits

  • RB Global full-time employees are offered medical, dental, vision, and basic life insurances.
  • Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed.
  • Employees will also receive 15 days of PTO each year.

Marketing Team

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