Marketing and Advertising Specialist

Addison, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the core advertising engine for loan origination and servicing software, driving campaigns, content, and market intelligence to feed pipeline and stay ahead of competitors.

  • Own end-to-end advertising concepts and campaigns across digital channels
  • Lead content creation and digital marketing execution to drive demand
  • Monitor market trends and campaign performance to inform rapid optimization

Job Description

Responsibilities

  • Design and implement advertising and marketing strategies for loan origination and servicing software
  • Take the lead on Advertising concepts and campaigns
  • Create engaging content
  • Manage digital marketing campaigns
  • Advertising, and analyzing market trends to help us stay ahead of the competition
  • Taking the lead role in advertising for the company

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, and/or a related field
  • Minimum of four (4) years of experience in advertising and marketing, including developing and implementing marketing and advertising strategies, as well as graphic design experience, preferably for a mortgage company, financial institution, or in the software industry
  • Significant work experience in advertising or marketing specialist roles
  • Advertising and marketing campaign portfolio upon request
  • Intermediate to Advanced Proficiency in Adobe CC Applications (Illustrator, Photoshop, InDesign, and Acrobat)
  • Working knowledge of Microsoft Office, including Word, Excel, Outlook, and PowerPoint and ability to learn other software used by FICS in a Windows environment
  • Physical ability to unpack, assemble, disassemble, and pack convention booths
  • Strong analytical skills to measure and report on the effectiveness of marketing campaigns
  • Detail-oriented with excellent organizational and project management skills
  • Ability to work collaboratively in a team-oriented environment, as well as independently
  • Strong written and verbal communication skills, with the ability to create engaging content
  • Experience with email marketing is preferred but not required
  • A creative mindset with an eagerness to learn and innovate

Preferred

  • Experience with email marketing is preferred but not required

Benefits

  • At FICS, our customers are our top priority, and we've proudly established a reputation for delivering substantial competitive advantages to our nationwide clientele for over 40 years and still going strong.
  • Curious about what it's like to be part of the FICS family? Discover more at: www.FICS.com/about-us/life-at-fics. Check out some of the amazing benefits and perks we offer at www.FICS.com/about-us/employment.
  • Don't miss out—apply today to become a member of the FICS Marketing team!
FICS - Financial Industry Computer Systems, Inc logo

FICS - Financial Industry Computer Systems, Inc

3.6 Glassdoor

FICS® is a leading mortgage loan origination software, residential servicing software, and commercial loan servicing software provider. FICS offers the most cost-effective, efficient, flexible software solutions on the market today. FICS® has delivered exceptional automation, performance, system support and value for more than four decades. Mortgage Servicer® automates mortgage servicing operations, including payment processing, investor reporting, custodial accounting, imaging, report writing and more. Commercial Servicer® automates and provides seamless data flow for virtually every facet of commercial loan servicing for diverse types of commercial loan products. Loan Producer® automates the loan origination process from point of sale to closing, funding and secondary marketing, a complete end-to-end loan origination system.With FICS’ solutions, you'll save money through a low initial investment, nominal monthly support, and maintenance fee, paperless servicing or origination, real time processing, and enhanced productivity. FICS’ software systems are flexible, meeting the specific needs of small and large companies. When you call FICS, you'll speak with our receptionist who will direct you to the appropriate support person. You won't lose valuable time waiting for someone to return your call or answer your email. We strive to exceed our customers’ expectations.Visit www.fics.com for more information about our exceptional software solutions.

Founded in 1983
Addison, Texas, USA
63 employees (6 in marketing)
28% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
22.7%
Direct
74.4%
Referral
3%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
6 (10% of company)
Median Career Experience
9 years
Median Tenure
5.9 years