Marketing Admissions Director

Bluefield, WV (On-site)

$60K/yr – $65K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the center's community relations and admissions funnel, driving direct market engagement, referral conversion targets, and occupancy goals in coordination with administration and the community relations team.

  • Lead outreach, public speaking, and visits to referral sources to promote services.
  • Maintain census and admissions metrics, reporting daily to leadership.

Job Description

Responsibilities

  • Present centers in a positive manner to educate the public and the professional healthcare community in all aspects of the services provided.
  • Dedicate no less than 75% of working hours to direct interaction with the market community promoting services of the facility.
  • Maintain an 80% conversion rate from referrals to admissions. Achieve and maintain 90% or more occupancy at all centers or meet or exceed census budgets.
  • Maintain a good professional rapport with all staff members at the facility including members of Community Relations teams and others relevant to the position.
  • Respect the confidential nature of information obtained and to divulge such information only to authorized personnel.
  • Meet with Administrator daily to communicate on current admissions, discuss expectations and results of efforts made.
  • Maintain close personal contact with all referral sources.
  • Represent the center to the community in a professional manner and in a coordinated effort with the community relations team. (i.e., ongoing public speaking engagements, visits to hospital discharge planners, physicians, and insurance case mangers ;).
  • Coordinate and participate in the facility events as appropriate (i.e., health fairs, family dinner, etc.).
  • Participate with insurance contract negotiations and assist in pre-admission cost out analysis of managed care and PPS referrals as necessary.

Requirements

  • Education: At least a high school diploma, two or more years of college preferred.
  • Experience: 2+ years of prior SNF experience Healthcare, human services, public relations, LTC, social services.

Benefits

  • Attractive Compensation: Enjoy competitive pay that truly values your contributions.
  • Generous Paid Time Off: Recharge and prioritize your well-being with ample PTO.
  • 401(k) Plan: Secure your financial future with our strong retirement plan.
  • Flexible Daily Pay: Access your earnings whenever you need them.
  • Comprehensive Benefits Package: Benefit from a wide range of options, including dental, health, vision, and disability insurance.
  • Wellness Program Access: Prioritize your health with resources designed to support your well-being.
  • Inclusive Workplace Culture: Thrive in a supportive environment that champions diversity and collaboration.
  • Career and Educational Development: Unlock your potential with numerous opportunities for growth and advancement.
  • Comprehensive Onboarding and Professional Development Programs: Expertly crafted to cultivate growth and significantly enhance essential skills, paving the way for sustained success and excellence.
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Bluestone Health & Rehabilitation

At Bluestone Health & Rehabilitation, we are dedicated to having the best care team. Our goal is to ensure staff has everything they need to provide five-star nursing and top-quality medical care in our state-of-the-art facility. Come join an amazing group of healthcare heroes!

Bluefield, West Virginia, USA
8 employees

Traffic Signals

Monthly Visitors
933
Traffic Source Mix
Search
31.8%
Direct
42.2%
Referral
12.7%
Social
10%
Paid
2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Roles Posted (Last 30 Days)
1