Responsibilities

• Develop and execute multichannel marketing campaigns utilizing social media marketing, content marketing, SEO, and digital marketing strategies to attract prospective students.
• Manage and optimize Social media and any Facebook marketing , Google AdWords, and other digital advertising channels.
• Oversee the creation of engaging content for websites, email marketing campaigns, print advertising, and social media platforms.
• Conduct market research to identify target audiences, analyze trends, and refine marketing strategies for B2B outreach and student recruitment efforts.
• Utilize marketing automation tools and analytics platforms like Google Analytics to track campaign performance, measure ROI, and generate insights for continuous improvement.
• Expertise in SEO, social media marketing, performance marketing, and multichannel marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Strong knowledge of digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation systems.
• Experience with WordPress website management, HTML coding basics, and content management systems like CMS platforms.
• Excellent research skills combined with copywriting abilities to craft compelling messaging tailored to diverse audiences.

Requirements

• Experience in sales, healthcare marketing, admissions, business development, or client relations.
• Strong closing and relationship-building skills.
• Ability to communicate effectively with seniors and family caregivers.
• Confidence conducting in-person consultations and service presentations.
• Proven ability to convert leads into long-term client relationships.

Benefits

• Paid time off