Responsibilities

• Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility.
• Identify, build, and maintain referral relationships with hospitals, physicians, case managers, home health agencies, and other community referral sources.
• Manage the admissions pipeline and follow up on leads, referrals, and tours to convert inquiries into admissions.
• Serve as liaison between referral sources, families, and facility staff to ensure a smooth admission process.
• Conduct market research to identify trends and opportunities within the healthcare marketplace.
• Collaborate with leadership to develop annual marketing and census goals.
• Monitor market trends, competitor activity, and local healthcare developments to adapt strategies.
• Plan and execute community outreach programs and events to raise awareness about our services.
• Collaborate with the management team to design promotional materials and content for various platforms.
• Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field
• Minimum of 3 years of Healthcare Marketing experience, preferably in Skilled nursing, long-term care, or post-acute settings.
• Familiarity with Medicare/Medicaid, managed care, and SNF services including short-term rehab and long-term care.
• Strong interpersonal and relationship-building skills
• Results-driven and organized with excellent follow-through
• Excellent communication, presentation, and negotiation abilities
• Proficiency with CRM systems and Microsoft Office Suite

Benefits

• Medical, Dental, and Vision coverage.
• Additional options like Accident Insurance and Hospitalization plans.
• Life and AD&D insurance included for full-time employees.
• 401(k) retirement savings.
• Paid time off: Vacation, Holidays, and Sick Leave.
• Supportive and collaborative work environment.
• Paid orientation and training programs.