Responsibilities

• Strategic Planning: Design and implement comprehensive marketing strategies aimed at increasing private pay service hours. Align campaigns with company goals and market demand.
• Referral Network Expansion: Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.
• Community Engagement: Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.
• Digital & Print Marketing: Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.
• Lead Generation & Conversion: Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships. Track leads through the sales funnel and support the intake process to convert prospects into clients.
• Market Intelligence: Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.
• Client Relationship Management: Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.
• Market Scanning: Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.
• Benchmarking: Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.
• SWOT Evaluation: Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.

Requirements

• Proven experience in healthcare marketing, preferably in home care or senior services.
• Strong understanding of private pay services and caregiver recruitment.
• Excellent communication, networking, and interpersonal skills.
• Ability to work independently and manage multiple priorities.
• Valid driver’s license and reliable transportation.

Preferred

• Familiarity with CRM and applicant tracking systems.
• Knowledge of local healthcare landscape and referral networks.
• Bilingual (English/Spanish) a plus.