Market & Customer Activation Specialist

Connecticut, USA (Hybrid)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own regional marketing programs and activation plans for LOCTITE and TEROSON, driving demand and brand engagement through cross-functional collaboration and data-driven messaging.

  • Lead omni-channel campaigns and enablement tools
  • Partner with Demand Gen, Sales, and distribution for ROI-focused activations

Job Description

Responsibilities

  • Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions
  • Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model
  • Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference
  • Plan and implement omni-channel digital activation plans with NA distribution partners
  • Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
  • Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
  • Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
  • Help develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
  • Coordinate and organize tradeshows and events
  • Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches

Requirements

  • Bachelor’s degree in marketing, communications, business, sales, or similar competency
  • 2-3 years’ experience in marketing, sales or other customer facing experience
  • Strong presentation capability and interpersonal skills
  • Good stakeholder management
  • Ability to build as well as manage numerous marketing campaigns
  • Proactive, highly motivated, and passionate about marketing
  • Self-motivated and ownership to drive and deliver business results
  • A good team player and leader
  • Budget management
  • Exceptional PowerPoint and presentation skills

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Marketing Team

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