Market & Customer Activation Specialist
Connecticut, USA (Hybrid)
$70K/yr – $85K/yrMid Level2+ years expFull time
Posted 2 weeks ago
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Job Summary
Own regional marketing programs and activation plans for LOCTITE and TEROSON, driving demand and brand engagement through cross-functional collaboration and data-driven messaging.
- Lead omni-channel campaigns and enablement tools
- Partner with Demand Gen, Sales, and distribution for ROI-focused activations
Job Description
Responsibilities
- Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions
- Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model
- Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference
- Plan and implement omni-channel digital activation plans with NA distribution partners
- Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
- Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
- Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
- Help develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
- Coordinate and organize tradeshows and events
- Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Requirements
- Bachelor’s degree in marketing, communications, business, sales, or similar competency
- 2-3 years’ experience in marketing, sales or other customer facing experience
- Strong presentation capability and interpersonal skills
- Good stakeholder management
- Ability to build as well as manage numerous marketing campaigns
- Proactive, highly motivated, and passionate about marketing
- Self-motivated and ownership to drive and deliver business results
- A good team player and leader
- Budget management
- Exceptional PowerPoint and presentation skills
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Marketing Team
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