Market Activation Manager - Waterbird at Strategic Group | USA

Strategic Group

Market Activation Manager - Waterbird

USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own field-sales execution and account development for a defined territory, driving off-premise growth, brand standards, and measurable in-store activation across strategic accounts.

Growth & Activation: Build and maintain a key account list, drive off-premise growth, and secure quality distribution.
Brand & Merchandising: Translate supplier brand strategies into in-store standards, shelf features, POS visibility, and engaging tastings.
Market & Performance: Communicate market conditions, track activations, and provide insights to optimize future programs.

Job Description

Responsibilities

Growth & Activation: Build a key account list across a defined territory, drive off-premise growth, and secure quality distribution.
Brand & Merchandising: Translate supplier brand strategies into in-store standards, shelf features, POS visibility, and engaging tastings.
Market & Performance: Communicate market conditions, track activations, and provide insights to optimize future programs.

Requirements

1-3 years of beverage industry related experience; preferably in beer
B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
Comprehensive understanding of the brewing process, basic production, product/food pairing techniques, and service
Strong time management skills, and ability to manage a budget effectively
Self-motivated with the ability to work efficiently remotely
Creative abilities to develop programming opportunities
Ability to thrive in a fast-paced, goal-oriented, dynamic environment
Comprehensive understanding of adult beverage practices and regulatory compliance
Must be available to work a flexible schedule, including some nights and weekends as needed
Must be able to lift at least 50lbs and stand for long periods of time

Preferred

Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
Existing distributor, on premise, or retail account relationships are a plus
Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus

Benefits

Compensation

How_to_apply

About_company

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

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Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000

New York, New York, USA

141 employees (19 in marketing)

www.strategicgroup.site