Market Activation Manager, Montucky Cold Snacks - Nashville, TN

Nashville, TN (On-site)

$60K/yr – $80K/yrSenior LevelFull time

Posted 16 hrs ago

Job Summary

Own and drive sales support and experiential marketing for a defined territory, building key account lists, executing brand standards, securing placements and visibility, educating staff, and delivering market insights.

  • Partner with local distributors to meet goals and timeframes
  • Manage programming, budget, and activations across accounts

Job Description

Responsibilities

  • Sales Support: Build and develop a key account list across a defined territory of “must win” accounts, driving on premise growth, focusing on targeting quality distribution
  • Sales Support: Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
  • Sales Support: Execute brand standards at industry leading levels
  • Sales Support: Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm
  • Sales Support: Focus on securing brand features, programming, and visibility within the account universe
  • Sales Support: Communicate market conditions to the client regularly in an articulate efficient manner
  • Sales Support: Maintain awareness of best practices, trends, and competitive brands
  • Sales Support: Track, measure, record, and provide valuable insights on all sales support initiatives
  • Sales Support: Ensure practices are compliant with all local, state, and federal regulatory statutes
  • Sales Support: Work closely with local distributors partners to ensure all goals are met within the defined timeframe

Requirements

  • Beverage industry related experience; preferably in beer or as a bartender
  • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
  • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
  • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
  • Basic understanding of the brewing process, production, product/food pairing techniques, and service
  • Strong time management skills, and ability to manage a budget effectively
  • Self-motivated with the ability to work efficiently remotely
  • Creative abilities to develop programming opportunities
  • Ability to thrive in a fast-paced, goal-oriented, dynamic environment
  • Comprehensive understanding of adult beverage practices and regulatory compliance

Preferred

  • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
  • Existing distributor, on premise, or retail account relationships are a plus
  • Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
  • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
  • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
  • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
  • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
Strategic Experiential Group LLC logo

Strategic Experiential Group LLC

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New York, New York, USA
39 employees (9 in marketing)

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all Strategic Experiential Group LLC salaries

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
30.1%
Direct
66.1%
Referral
3.3%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~39
Strategic Experiential Group LLC logo

Market Activation Manager, Montucky Cold Snacks - Nashville, TN

Strategic Experiential Group LLC · Nashville, TN · On-site