Market Access Marketing Director at Glaukos | San Clemente, CA | $173K/yr – $217K/yr

Market Access Marketing Director

San Clemente, CA (Remote)

$173K/yr – $217K/yrSenior Level15+ years expFull time

Posted 2 months ago

Job Summary

Own market access execution and cross-functional alignment to translate clinical and economic value into scalable campaigns and field enablement that improve payer engagement and site-of-care adoption.

Translate strategies into region-specific access plans and compliant materials that communicate clinical, economic, and site-of-care value.
Partner with Sales, Market Access, and Reimbursement to identify barriers and deploy education that drives account penetration and adoption.
Monitor performance and deliver data-driven recommendations to improve execution and overall access strategy.

Job Description

Responsibilities

Lead execution of in-market promotional strategies across digital, print, advertising, and sales enablement channels with consistent, access-focused messaging
Translate commercial and brand strategies into operational market access marketing plans across customer segments and regions
Develop and deploy compliant access-focused marketing materials and educational resources that communicate clinical, economic, and site-of-care value
Support field teams with tools, messaging, and enablement programs that improve customer engagement and adoption
Partner closely with Sales, Market Access, and Reimbursement teams to identify access barriers and deploy education strategies that support account penetration
Collaborate with Medical Affairs, Clinical, Regulatory, Finance, and Operations teams to align access messaging with evidence generation, publications, podium strategy, and peer-to-peer education
Influence stakeholders across a matrixed organization to drive alignment, execution excellence, and commercial effectiveness
Monitor program performance, field insights, and key metrics to assess effectiveness and identify opportunities for continuous improvement
Deliver data-driven recommendations that strengthen marketing execution and access strategy
Manage assigned budgets, agency/vendor relationships, and project timelines to ensure efficient and compliant execution

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences, or related field
10+ years of experience within medical device, pharmaceutical, or life sciences organizations; 15+ years of relevant industry experience preferred
3+ years of people leadership and/or functional leadership experience within a matrixed environment
Demonstrated success executing market access, reimbursement, or payer-focused marketing strategies that support commercial growth and product adoption
Strong understanding of reimbursement dynamics, site-of-care economics (ASC/HOPD), practice development, and patient education strategies
Proven ability to influence cross-functional stakeholders and senior leaders across Commercial, Medical Affairs, Clinical, Regulatory, Finance, and Operations
Excellent executive-level communication and presentation skills with the ability to translate complex clinical and economic information into actionable insights

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