Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President - New York

New York City, NY (On-site)

$115K/yr – $270K/yrSenior Level7+ years expFull time

Posted 2 days ago

Job Summary

Own the Marcus Open Site strategy, roadmap, and modernization, partnering with Marketing, Product, and Engineering to deliver compliant, data-driven digital experiences and measurable optimization.

  • Own the site roadmap and prioritization across Marketing, Product, and Engineering
  • Lead cross-functional execution for digital experiences and platform improvements
  • Collaborate with Analytics to define measurement and optimization opportunities

Job Description

Responsibilities

  • Website Strategy and Management:
  • Own the Marcus Open Site roadmap, prioritization, and enhancement strategy
  • Work with Marketing channel owners to deliver cohesive end-to-end digital experiences for customers
  • Maintain close partnership with Legal, Compliance, Privacy and Risk teams to ensure site activities meet regulatory requirements
  • Align business stakeholders on priorities, risks, and strategic direction of site
  • Maintain site roadmap, push engineering for site enhancements
  • Drive SEO/GEO initiatives
  • Oversee website team and manage relationship with content team
  • Digital Product and Engineering Partnership
  • Serve as Marketing's primary partner to Product and Engineering teams on site capabilities, platform investments, and digital enhancements

Requirements

  • 7+ years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines.
  • Proven experience leading strategy and optimization for large-scale customer-facing digital platforms.
  • Demonstrated ability to influence and partner effectively across Marketing, Product, Engineering, Analytics, Risk, Legal, Compliance, and Design organizations.
  • Strong understanding of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement.
  • Experience defining business requirements and translating customer and business needs into scalable digital solutions.
  • Experience managing complex, cross-functional initiatives involving multiple stakeholders and technology platforms.
  • Strong analytical and problem-solving skills with a track record of using data to drive strategic decisions and measurable business outcomes.
  • Experience operating within governance, risk, compliance, or regulatory frameworks.
  • Exceptional written, verbal, and executive-level communication skills.
  • Bachelor's degree required.

Preferred

  • Experience within financial services, fintech, or other highly regulated industries.
  • Experience owning or leading public-facing websites, digital experiences, or acquisition-focused digital channels.
  • Experience partnering closely with Product and Engineering organizations on roadmap development, prioritization, and platform modernization efforts.
  • Familiarity with digital analytics, experimentation, personalization, content management, and customer experience platforms.
  • Experience leading digital transformation, migration, or modernization programs.
  • Strong understanding of SEO, content strategy, and emerging search technologies.
  • Experience evaluating and implementing marketing technology solutions and digital capabilities.
  • Experience leading teams and developing talent within a matrixed organization.

Benefits

  • Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .
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Goldman Sachs

3.9 Glassdoor

We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges.For 156 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance.Find our Social Media Disclosures here: gs.com/social-media-disclosures

Founded in 1986
New York, New York, USA
67K employees (1,215 in marketing)
69% recommend to a friend
62% CEO approval

Salaries

Posted range

$115K/yr – $270K/yr

Taken straight from the job posting.

See all Goldman Sachs salaries

Funding

Total Funding
$8.5B
Last Raise
$2.5B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2.5B
  • Apr 2025
    Post IPO Debt • $6B
  • Jun 2012
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$209.3K
Traffic Source Mix
Search
53.3%
Direct
38.2%
Referral
6.2%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~66.5K

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