CliftonLarsonAllen

Managing Director of Marketing and Growth

Milwaukee, WI (Unknown)

Salary Not AvailableSenior Level12+ years expFull time

Posted 1 month ago

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Job Summary

Own a holistic, strategy-to-execution marketing leadership role that codifies the firmā€™s voice, drives multi-channel demand, and scales ABM across priority accounts. You will convert high-level priorities into a repeatable operating system, align brand and demand with sales enablement, and govern a proof-first content engine that feeds field assets and executive storytelling.

  • Strategy to execution: turn business priorities into an integrated plan, cadence, and launch calendar with governance across pods and agencies.
  • Brand and narrative ownership: maintain a credible claim-safe message house, proofs, and governance that differentiates the firm.
  • Demand and ABM leadership: build repeatable programs and field marketing motions for named accounts and industries with clear SLAs and next-best actions.

Job Description

Responsibilities

  • Establish the firmwide marketing strategy across its pillars
  • Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA.
  • Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership.
  • Own the firmwide narrative, message house, proof-point system, brand governance, and claim-safe language so CLA is credible, memorable, and differentiated.
  • Guide agency-led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management.
  • Build a proof-first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field-ready assets.
  • Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow-up SLAs.
  • Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow-up.
  • Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next-best-actions.
  • Impeccable Client Service: Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships.