Responsibilities

• Create and guide a comprehensive strategy for communications, marketing, public relations, and media programs to elevate awareness of ACI’s programs, product lines, and services.
• Oversee implementation of communications marketing campaigns from ideation to execution.
• Ensure consistent articulation of ACI’s desired image and position to internal and external stakeholders and audiences.
• Develop and implement a media relations strategy and plan by identifying, developing, and maintaining key news media contacts; in consultation with the EVP, serve as a primary media spokesperson.
• In conjunction with other key internal staff, lead market research efforts and monitor trends to identify challenges and opportunities for growth.
• Identify appropriate analytics to adjust strategies and measure the achievement of key targets and goals.
• Demonstrate support for ACI’s Strategic Plan, including business operations, culture, mission, vision, and departmental interdependence.
• In conjunction with other key internal staff, proactively implement the ACI Operational Plan, ensuring that all related Communications and Marketing elements are addressed and advanced.
• Drive staff collaboration in continuous improvement ideas and activities.
• Accountable for departmental forecast and budget, including proper allocation of costs.

Requirements

• - 10+ years’ experience in communications, marketing, and/or public relations.
• - 5+ years’ experience with leadership oversight of a communications and marketing department.
• - Bachelor’s degree in communications, marketing, journalism, or public relations. (Master’s preferred.)
• - Demonstrated experience in designing and executing communications, marketing, and public relations plans, programs, and activities.
• - Understanding of communications and marketing trends, methods, and technologies.
• - Strong knowledge of MS Office applications, SEO, web, and marketing analytics.
• - This position will be required to attend conventions, trade shows, off-site meetings, industry conferences, training events, or other business-related events that could involve multi-day or multi-week overnight travel.