Manager, Web Marketing & UX

Seattle, WA (Hybrid)

$72K/yr – $82K/yrManagerFull time

Posted 7 days ago

Job Summary

Own and optimize MOPOP.org’s web experience end-to-end, driving UX research, SEO, analytics, and A/B testing to improve conversion and accessibility.

  • Own and maintain information architecture and navigation for MOPOP.org.
  • Lead UX research and synthesize findings for cross-functional teams.
  • Develop and execute an SEO strategy and on-page optimization plan.

Job Description

Responsibilities

  • Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
  • Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making.
  • Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
  • Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
  • Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data-driven decision-making
  • Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs
  • Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders
  • Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements
  • Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals
  • Configure products and ecommerce content for branded events, tickets, and retail products

Preferred

  • User Experience design background
  • Proficiency in web markup, including HTML, CSS and experience with JavaScript (REACT, etc
  • Experience with analytic reporting platforms (e.g. Google Analytics, MS Clarity, Optimizely, CrazyEgg, Mixpanel, Marketo, MOZ
  • Expert in optimizing pages and assets for web using Adobe Photoshop (Illustrator, InDesign a pl
  • usA customer-first mindset when approaching projects and campaigns (internal and external customers), using data to help inform the work (e.g. User behavior, trends, research)
  • Solid understanding of digital advertising and using analytical tools to measure results
  • Experience working with colleagues and teams across an organization to successfully collaborate on marketing initiatives. Ability to navigate diverse communication styles and engage diverse audiences
  • Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
  • Excellent project management skills
  • Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects

Benefits

  • Medical/Vision insurance
  • Dental insurance
  • 3.08 hours of accrued Vacation per bi-weekly pay period
  • Seattle Sick/Safe
  • up to 8 Company Holidays paid throughout the year
  • EAP
  • 401k plan with vested match schedule once eligible
  • subsidized transportation benefits for Orca Pass or parkin g.
Museum of Pop Culture (MOPOP) logo

Museum of Pop Culture (MOPOP)

We activate the world-shaping power of pop culture through participative experiences, discovery, and play. MOPOP features music, sci-fi, fantasy, horror, gaming, fashion, art & more! 🤓 Open daily 10AM - 5PM. #MOPOP 🎉

Founded in 2000
Seattle, Washington, USA
192 employees (38 in marketing)

Salaries

Posted range

$72K/yr – $82K/yr

Taken straight from the job posting.

See all Museum of Pop Culture (MOPOP) salaries

Marketing Team

Marketing Team Size
10 (5% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$22.5K
Last Raise
$22.5K
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $22.5K

Traffic Signals

Monthly Visitors
118K
Monthly Google Ads Budget
$15.5K
Traffic Source Mix
Search
71.9%
Direct
14.8%
Referral
7%
Social
1.9%
Paid
1%

Headcount Trend

Current headcount: ~192

Recent News

Museum of Pop Culture (MOPOP) logo

Manager, Web Marketing & UX

Museum of Pop Culture (MOPOP) · Seattle, WA · Hybrid