Develop and execute comprehensive video media strategies for Linear TV, OTT, digital video and audio channels to drive brand awareness, customer acquisition, and retention. Collaborate closely with internal stakeholders, including the Growth, Brand, Creative and Analytics teams, to align video and audio media strategies with overall marketing objectives. Stay ahead of industry trends and incorporate innovative approaches to video media planning and buying. Lead and manage the relationship with our media buying agency to ensure seamless execution of campaigns across Linear TV, OTT, digital video, and audio platforms. Provide clean direction and feedback to the agency on strategic priorities, campaign performance, and areas for improvement. Monitor agency performance, holding them accountable for achieving agreed-upon KPIs and media performance goals. Oversee the planning, negotiation, and execution of media buys, ensuring optimal reach and frequency for target audiences. Utilize data-driven insights to optimize video media campaigns, including adjusting creative rotations, audience targeting, and placement strategies. Conduct in-depth analyses of media performance, providing actionable recommendations for continuous improvement and testing new approaches. Manage and track day-to-day media spend, holding agency accountable to forecast.