Manager, Trade Marketing at NEST NEW YORK | New York City, NY | $80K/yr – $110K/yr

NEST NEW YORK

Manager, Trade Marketing

New York City, NY (On-site)

$80K/yr – $110K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-category portfolio and go-to-market architecture, shaping regional trade marketing and retailer-facing execution to drive growth and optimize assortment, pricing, and tools.

Growth and channel orchestration: Develop a multi-channel GTM strategy with regional trade marketers to align launches, promotions, and retailer programs.
Retail enablement: Build, deploy, and optimize trade marketing tools and plans at the local/retailer level to drive sales and engagement.
Measurement and alignment: Coordinate regional, channel, and account reporting and liaise between regional sales and global marketing for launches and promotional strategies.

Job Description

Responsibilities: Responsible for overall portfolio assessment and optimization for all categories
Responsibility: Analyze productivity and profit with the goal of making strategic recommendations
Develop an overall multi-channel go-to-market strategy with regional trade marketers’ collaboration
Manage pricing recommendations and architecture with sensitivity to globalized portfolio
Develop, implement, and optimize trade marketing tools for local markets to implement at the retailer level
Responsible for developing and executing comprehensive trade marketing plans to drive business growth, increase sales, and enhance customer engagement
Coordinate the reporting of trade investment and performance at regional, channel and chain/account level
Liaise between regional sales and global marketing organize and deliver what’s needed for retailer presentations
Liaise between global marketing and local teams to provide directions on all aspects of the business including but not limited to: new product launch and planning, promotional strategies, pricing, logistics, etc.
Lead the discontinuation process in order to optimize product assortment

Requirements: Bachelor's Degree in a related field
3-5 years of Marketing and/or Sales experience
Advanced skills in Microsoft Office Suite, especially in Excel
Demonstrated nimbleness in manipulating data sets
Strong organizational skills and good interpersonal skills
Team player with the ability to build, foster and nurture relationships with members of cross-functional teams
Able to prioritize and manage multiple projects simultaneously in a fast-paced environment
High level of ownership, accountability, and initiative
Strong analytical and problem-solving skills
Ability to bring common sense to strategic storytelling

Nice-to-have: Omnichannel expertise preferred

NEST NEW YORK

4.5 Glassdoor

About NEST NEW YORK:NEST NEW YORK is a fast-growing, leading fragrance lifestyle brand offering a full range of innovative and award-winning home, fine, personal care and fragrance technology products. Launched in 2008 by fragrance authority Laura Slatkin, NEST products have captured the hearts and households of so many people. The brand is known for its outstanding product quality, extraordinary fragrances and timeless, classic design. The brand’s products are currently sold primarily in North America through leading specialty stores, luxury department stores, boutiques, Pureplay DTC accounts and the brand’s online hub NESTNEWYORK.com. The brand has recently expanded into the UK and the Middle East and will rollout global more extensively over the next several years. NEST NEW YORK is currently the #1 Prestige Home Fragrance brand in the US and is a top 10 Fine Fragrance brand at Sephora NA.

Founded in 2008

New York, New York, USA

119 employees (24 in marketing)

www.nestnewyork.com

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