Responsibilities

• Own the hands-on setup of new product pages, bundles, and TikTok Shop exclusives on the platform.
• Share all new product information across internal teams (brand, DMI, media) and external partners (TSP, creators).
• Consult on product and bundle strategy, providing expert feedback on what will resonate with creators and drive affiliate conversion.
• Advise on pricing and commission structures based on creator-facing market intelligence and competitive benchmarking.
• Build and manage relationships with L3+ creators through direct outreach. Personally identify, vet, and recruit high-impact affiliates beyond agency-sourced talent.
• Develop and distribute creator briefs by gathering product details, claims, and content direction in consultation with brand marketing and DMI.
• Provide clear sourcing guidelines to the TSP to ensure creator quality and brand alignment.
• Review large creator partnerships (1M+ followers) and partner with DMI for approval.
• Monitor creator content daily for compliance risk. Flag creators who violate L’Oréal USA or brand guidelines and execute de-monetization based on established escalation protocols.
• Manage affiliate operations: link and code creation, attribution tracking, commission eligibility, and creator documentation (contact info, platform participation, gifting history, performance notes).

Requirements

• Active TikTok content creator with affiliate status and working access to TikTok’s Affiliate Center. This is non-negotiable.
• 3-5+ years of experience in TikTok Shop management, affiliate marketing, influencer marketing, or creator partnerships, ideally within beauty or CPG.
• Proven track record managing TikTok Shop affiliate programs, including creator sourcing, briefing, and performance optimization.
• Comfortable on camera and able to produce first-party content that demonstrates platform best practices.
• Strong operational skills: link/code management, attribution tracking, gifting logistics, and creator documentation.
• Analytical rigor with GMV reporting, P&L forecasting, and platform analytics tools (TikTok Business Suite, Seller Center).
• Deep knowledge of TikTok’s algorithm, content trends, trending sounds, and commerce features.
• Experience managing creator communities across platforms like Discord, LARK, or similar.
• Strong negotiation skills for creator partnerships, including deliverables, usage rights, and exclusivity terms.
• Excellent cross-functional communication and stakeholder management skills.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs