Responsibilities

• Own the editorial calendar and production of technical content including blog posts, API guides, data-driven reports, and case studies aimed at developer audiences and non-technical MCP audiences
• Partner with data and engineering teams to extract platform insights, usage trends, and benchmarks that can be shaped into timely & original thought leadership
• Write and edit content that meets developers at their level — technically credible, concise, and genuinely useful rather than promotional
• Develop a consistent voice and content strategy that differentiates our API
• Identify and analyze trends in our platform data to produce industry-relevant insights and original research that builds brand credibility
• Position our team's expertise through external publications, newsletters, and developer-facing media
• Own and optimize our listings across API marketplaces and developer directories (RapidAPI, Postman, AWS Marketplace, etc.) to maximize discoverability
• Monitor listing performance, maintain accurate documentation and descriptions, and A/B test messaging to improve conversion
• Identify new marketplace and aggregator opportunities and manage relationships with platform partners
• Map and activate the channels where our target developer segments spend time — Hacker News, dev.to, Reddit, Discord communities, GitHub, Stack Overflow, niche newsletters, podcasts, and anywhere else developers hang out
• Monitor sources like Y Combinator's portfolio, Crunchbase, and accelerator cohort announcements to identify and engage net-new startup prospects at the moment they're evaluating infrastructure decisions
• Build and iterate on a developer outreach playbook that scales community presence without feeling like advertising
• Experiment with new formats — live streams, AMAs, office hours, open-source contributions — to grow authentic developer engagement
• Partner with product and developer relations teams to align content with product launches, feature releases, and SDK updates
• Define KPIs for developer content and channel programs — tracking metrics like organic signups, API trial starts, content-attributed activations, and marketplace impressions
• Report on growth program performance regularly to marketing & product leadership, with actionable recommendations for optimization

Requirements

• 5–8 years of experience in growth marketing, content marketing, or developer marketing, with at least 2 years focused on technical or API-first products
• Demonstrable experience writing content for developer audiences — you understand the difference between marketing to a core user and marketing to the engineer who evaluates and implements the tool
• Strong analytical skills; comfortable pulling insights from data platforms and translating them into compelling narratives
• Hands-on experience managing API marketplace listings or developer directory presences
• Deep familiarity with the developer ecosystem — you know where developers discover new tools, who the influential voices are, and what earns trust vs. what gets ignored
• Excellent written communication skills with a portfolio of technical content to share
• Experience using tools like Crunchbase or similar to identify and prioritize target accounts
• Experience using APIs/MCPs/agents or tools like Zapier to device and execute automated campaigns

Preferred

• Prior experience at a developer tools company, API platform, or infrastructure startup
• Ability to read and write basic code (Python, JavaScript, or similar) — enough to credibly engage with a technical audience and QA your own content
• Experience building or growing a developer community from an early stage
• Familiarity with SEO strategies specific to developer-focused content (documentation SEO, programmatic content, technical long-tail)
• Experience with product-led growth motions and understanding of the developer-to-paying-customer funnel
• Excited about this role, but don\u2019t meet 100% of the expected qualifications listed above? We\u2019d still love for you to apply!