Responsibilities

• Define and maintain important talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audience
• Build email nurture campaigns that guide candidates from event participation or interest to active job consideration
• Develop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
• Plan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-up
• Be the primary owner of recruitment marketing activation for national and local recruitment partnerships, including event promotion, post-event follow-up emails, and performance tracking
• Review and improve job category pages, career path content, and FAQs to improve discoverability in AI-powered search tools
• Report on engagement performance (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and recommend optimizations
• Partner with Recruiting leaders to align engagement priorities
• Collaborate with recruitment marketing leads to ensure content supports measurable pipeline outcomes
• Work with Employer Brand and Content team members to align storytelling to persona strategy
• Present engagement insights and performance impact to HR and partners

Requirements

• 6+ years of experience in content marketing, lifecycle marketing, or audience engagement strategy
• Demonstrated experience building segmented, persona-driven content strategies across email, web, and event channels
• Experience designing and building lifecycle/nurture programs that move audiences from awareness to conversion/application
• Experience using performance data (open rates, click-through-rates, engagement, and conversion metrics) to improve content strategy
• Partnership experience, working across marketing, HR, Recruiting, or business teams to align messaging with priorities

Preferred

• Bachelor\'s degree (BA/BS) in Marketing, Communications, Journalism, Business, or a related field
• Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing environments
• Experience working with CRM, email marketing, or marketing automation platforms
• Familiarity with SEO best practices and AI/LLM content optimization
• Experience building structured content hubs or persona-based landing page pathways
• Experience translating audience engagement into measurable pipeline or conversion outcomes
• Experience presenting strategy and performance insights to senior partners

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next