- KPI creation and planning support using historical performance data - Advice on campaign set up (naming, tagging, etc.) - Escalation Point for any internal Technology questions/ issues/POV - Discover efficiencies through data structure to create streamlined communication for planning and analytics insights - Manage offshore trafficking / Analyst  teams of Technology Activation Specialists and ensure best-in-class service delivery - Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams - Organize and centralize, where possible, process and technologies working with other global TAAG leads - Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs - In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability - Develop and enforce nomenclature to better manage data across the organization - Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems - Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients - Support and scale analytics dashboards, toolset and data management platforms across client teams - Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs - Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices - Audit  and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue - Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements - Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients