Responsibilities

• AI Narrative & Compute Positioning: Own MediaTek's generative AI and edge AI marketing narrative across compute platforms — data center AI, AI PC, on-device and edge inference, and AI in the vehicle.
• Build the messaging frameworks, positioning, and proof points that explain why MediaTek silicon is the right place to run modern AI workloads: NPU and accelerator architecture, GPU compute for AI, memory bandwidth, and performance per watt, and how those choices translate into real inference throughput, latency, and cost.
• Show that continuity across form factors as a differentiator against single-market competitors.
• AI Software Stack Fluency: Keep the technical story credible — foundation models, multimodal and agentic workloads, training versus inference economics, frameworks and runtimes, quantization and model compression — connecting silicon capability to the workloads customers actually run.
• AI Ecosystem & Market Intelligence: Build MediaTek's standing with the companies that shape AI compute decisions — model providers, ISVs, framework and tooling companies, cloud and platform partners, and the AI startups defining what runs where — through co-marketing, joint content, and partner activations.
• Track silicon and model launches, competitive NPU and GPU positioning, and analyst and media narratives, and turn them into a point of view leadership can act on.
• Automotive Marketing (Secondary Focus): Lead B2B marketing for MediaTek's automotive portfolio — AI cockpit and in-vehicle computing, automotive connectivity (5G, Wi-Fi, V2X, NTN/satellite, GNSS), and ADAS — targeting global OEMs, Tier-1 suppliers, system integrators, and mobility partners.
• Frame automotive as a flagship edge AI opportunity rather than a standalone vertical.
• Campaigns & Content: Drive end-to-end campaign planning and execution across digital, content, executive thought leadership, ABM, email, and social in US and European markets — including the white papers, solution briefs, benchmarks, videos, keynote content, and web copy behind them.
• Events & Executive Marketing: Own marketing strategy and execution for flagship AI, computing, and automotive events — sponsorships, speaking slots, executive roundtables, demos, and on-site activations that put MediaTek's AI story in front of the right rooms.

Requirements

• 8–12 years of B2B technology marketing experience, with a minimum of 3–5 years focused on AI/ML, generative AI, automotive or platform marketing, cloud infrastructure, or semiconductor marketing.
• Demonstrated fluency in AI compute — NPU and accelerator architecture, GPU compute for AI, and the trade-offs between training and inference, cloud and edge, throughput and power — with enough software stack knowledge (models, frameworks, runtimes, quantization, deployment) to connect silicon capability to real workloads.
• Proven experience building narratives and campaigns for technical audiences, as well as for senior business and executive buyers.
• Familiarity with the AI startup and partner ecosystem, and a track record of building or activating partner and co-marketing relationships.
• Experience developing and executing integrated B2B campaigns spanning digital, content, events, and ABM, with measurable pipeline and brand impact.
• Automotive, embedded, or mobility marketing exposure is strongly preferred; equally, a strong AI marketer with the curiosity and technical appetite to ramp quickly on automotive will be seriously considered.
• Experience working across US and European markets, with the ability to navigate cross-cultural and cross-regional dynamics, including direct collaboration with Asia-based headquarters teams.
• Willingness and ability to travel approximately 15% internationally, including periodic visits to MediaTek's Taiwan headquarters.
• A Bachelor's degree in Marketing, Engineering, Computer Science, or a related field.

Benefits

• comprehensive health insurance coverage, life and disability insurance, savings plan, Company paid holidays, Sick Leave, Vacation time, Parental leave, 401K and more.