Manager, Social Media – Bon Appétit

New York City, NY (Hybrid)

$80K/yr – $90K/yrManager5+ years expFull time

Posted 10 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the social program by planning and executing cross-platform strategies, producing social-first content, and shaping storytelling and campaigns in collaboration with editorial, revenue, and partners.

  • Own social strategy execution across platforms and the content production pipeline.
  • Collaborate with editorial and cross-department teams to drive subscription growth and sponsored campaigns.

Job Description

Responsibilities

  • Project manages and executes social strategies (ranging from day-to-day posts to tentpoles) in collaboration with the Director of Social Media, audience development team members, and editorial leadership.
  • Produces and captures social-first content for Bon Appétit and Epicurious.
  • Pitches and creates social storytelling for news topics.
  • Leads content promotion strategy for assigned stories and manages asset creation for articles, recipes, and more.
  • Supports relationship management with external creators, editors, and production partners as needed.
  • Handles day-to-day scheduling, posting, and general editorial calendar management, including execution of social video posting across platforms.
  • Works with consumer revenue, consumer marketing, and other cross-departmental stakeholders on subscription acquisition and retention strategies across social channels.
  • Works with commercial revenue and other cross-departmental stakeholders to execute sponsored campaigns.
  • Handles and contributes to recurring social reporting, including regular communication of learnings and insights to the editorial team.
  • Collaborates with the editorial team on framing recipes and stories for social promotion.

Requirements

  • Strong editorial judgment, writing, and reporting skills
  • Extremely organized, detail-oriented, and able to adhere to tight deadlines
  • Data-driven ideator, writer, editor, and curator
  • Clear communicator; takes initiative to align with people across departments (Art, Photo, Test Kitchen, Social, Audience Development) and with freelancers/outside contributors
  • Knowledge of potential writers and story leads; proactive about identifying reliable sources and ensuring factual accuracy
  • Curious about and engaged with online culture and trends
  • 3–5 years experience in journalism, writing, or related fields, preferably on an editorial team within food media
  • Knowledge of digital CMSes, Figma, Dash Social, project management tools (e.g., AirTable), and K4

Preferred

  • Strong culinary knowledge and technique; professional cooking/baking experience not required but a plus

Benefits

  • In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
Condé Nast logo

Condé Nast

3.4 Glassdoor

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms.
The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.

Founded in 1909
New York, New York, USA
7.1K employees (3,586 in marketing)
54% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Traffic Source Mix
Search
29.9%
Direct
59.6%
Referral
8.1%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
2,589 (36% of company)
Median Career Experience
12 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
8

Recent News