Manager, Social Creator Marketing at Rust-Oleum Corporation | Vernon Hills, IL | $95K/yr – $120K/yr

Rust-Oleum Corporation

Manager, Social Creator Marketing

Vernon Hills, IL (On-site)

$95K/yr – $120K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social content and creator partnerships at scale across TikTok and Meta, driving trend-driven content, creator activations, and social commerce to boost engagement and revenue.

Social & Content Strategy: Manage and scale brand-owned social channels, with a focus on TikTok and Meta
Creator & Influencer Partnerships: Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
Affiliate Marketing & Social Commerce: Own end-to-end affiliate program, platform partnerships, onboarding, and ROI optimization

Job Description

Responsibilities

Social & Content Strategy: Manage and scale brand-owned social channels, with a focus on TikTok and Meta
Social & Content Strategy: Own and execute the content calendar across trend-based, product, and conversion-driven content
Social & Content Strategy: Identify and act on emerging trends, viral moments, and cultural opportunities in real time
Social & Content Strategy: Create and publish content aligned with platform best practices and audience behaviors
Social & Content Strategy: Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity
Creator & Influencer Partnerships: Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
Creator & Influencer Partnerships: Lead outreach, negotiation, contracting, and ongoing relationship management
Creator & Influencer Partnerships: Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
Creator & Influencer Partnerships: Develop long-term partnerships with high-value creators and brand ambassadors
Creator & Influencer Partnerships: Oversee product seeding, campaign activation, and ongoing content output

Requirements

Bachelor’s degree in Marketing, Business, or related field
5–8+ years experience in digital marketing, social, influencer, or affiliate marketing
Proven success building brands on TikTok and Meta
Strong understanding of social commerce and affiliate models
Strong analytical and data-driven decision-making capabilities
Experience managing creator partnerships end-to-end
Highly organized with strong communication skills
Entrepreneurial mindset and ability to move quickly

Benefits

After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
We also offer a 401(k) plan after three months of employment.
Associates are vested in the RPM Pension plan after completing five years of service.
Rust-Oleum offers 9 paid holidays and one floating holiday per year.
You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum Corporation

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution. The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry. If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge. Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921. __Rust-Oleum Corporation is a subsidiary of RPM International, Inc.

Founded in 1921

Vernon Hills, Illinois, USA

1.5K employees (146 in marketing)

www.rustoleum.com