Manager, Social & Content Strategy

USA (Remote)

$75K/yr – $95K/yrManagerFull time

Posted 6 weeks ago

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Job Summary

Own Walters social voice and coordinate the content engine across channels, while building partnerships that earn press and grow owned media.

  • Voice & Creative: Own the distinct Walters voice and on-brand storytelling across social and field capture systems.
  • Content Engine & Publishing: Drive the content calendar, pillars, and day-to-day publishing plus editorial growth for owned channels.
  • Partnerships & Measurement: Build tastemaker partnerships and tie reach and engagement to real business outcomes with clear reporting.

Job Description

Responsibilities

  • Own the Voice: Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone else.
  • Run the Engine: Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards.
  • Live in the Community: Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcome.
  • Make Scroll-Stopping Content: Script, storyboard, direct, and edit the short-form video and other high-engagement formats that couples actually stop for.
  • Grow Owned Media: Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an ad.
  • Build Partnerships & Earn Press: Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentions.
  • Prove It: Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why.
Walters Hospitality logo

Walters Hospitality

Since our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. Hailing from Texas, our collection now encompasses 43 remarkable venues, including one in Georgia.Our extensive portfolio showcases some of the most remarkable and renowned wedding and event sites in the markets we serve. We possess a diverse range of specialties, including wedding and event venues, lodging, construction and design, and all inclusive vendor services.We are delighted to offer our couples an extensive selection of wedding and event services through our specialized departments. These encompass DJ and entertainment services, a stunning range of jewelry including engagement rings and wedding day pieces, elegant suits and tuxedos, exquisite floral arrangements, delectable cakes, professional photography and videography, beautifully crafted stationery, and luxurious exit vehicles.We are a cohesive team of over 700 dedicated individuals who wholeheartedly embrace our core principles: Passion, Positivity, Embracing Change, Excellence, Teamwork, and Own Your Success. We take immense pride in the numerous awards and honors we have received, which recognize our professionalism and unwavering dedication to our clients.

Founded in 2006
Lake Dallas, Texas, USA
257 employees (24 in marketing)

Traffic Signals

Monthly Visitors
100.2K
Monthly Google Ads Budget
$39.8K
Traffic Source Mix
Search
53.6%
Direct
35.3%
Referral
6.7%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size
13 (5% of company)