Responsibilities

• Leads with a “Channel-First” Mindset
• Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
• Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions.
• Exhibits Strong Business & Marketing Acumen
• Understands the commercial and brand impact of decisions at both state and channel levels.
• Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
• Proactive Communicator (Oral & Written)
• Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners.
• Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
• Analytically Savvy

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
• Demonstrated ability to manage and own project budgets
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
• Skilled in creating impactful sales and marketing materials for field teams and wholesale partners
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
• Experience leading store activation and product education initiatives
• Effective management of third-party agencies, with a focus on executional partners

Preferred

• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Route/key sales responsibility or store merchandising background

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts
• Benefits vary by state, role type, and eligibility.