Manager, Shopper Marketing at Swire Coca-Cola | Draper, UT

Swire Coca-Cola

Manager, Shopper Marketing

Draper, UT (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end shopper marketing programs from insights to in-store execution, driving retailer-specific growth and stronger partnerships.

Apply shopper insights across the path to purchase to drive revenue, volume, share, and profit growth
Partner with customers and sales to identify growth strategies and develop Collaborative Business Plans aligned to key KPIs
Build customer specific shopper marketing plans tied to key consumption occasions

Job Description

Apply shopper insights across the path to purchase to drive revenue, volume, share, and profit growth
Partner with customers and sales to identify growth strategies and develop Collaborative Business Plans aligned to key KPIs
Build customer specific shopper marketing plans tied to key consumption occasions
Develop and execute insight led programs that drive conversion, trial, loyalty, basket size, and portfolio performance
Lead end to end program management from concept through retail execution, including POS, sales tools, and agency management
Identify and scale innovative merchandising solutions in partnership with the Commercial Channel team
Collaborate with cross functional partners—including business insights, category, sales, brands, PRGM, media, NRS, DIO, and Commercial Channel teams—to translate shopper behavior into actionable plans
Deliver retailer specific materials to support leadership routines and frontline execution
Own customer level shopper marketing governance and guidelines to deliver customized, insight driven solutions and strengthen retailer partnerships
4+ years marketing or Commercial experience required and Marketing or Commercial experience within consumer goods/beverage industry preferred

Swire Coca-Cola

Swire Coca-Cola has the exclusive right to manufacture, market and distribute products of The Coca-Cola Company in 11 provinces and the Shanghai Municipality in the Chinese mainland; as well as in the HKSAR, Taiwan region, Cambodia, Vietnam, Thailand, Laos and an extensive area of the western USA. Our 42 production facilities in Greater China, Southeast Asia and the USA produce and distribute over 60 beverage brands to 941 million people.The relationship with Coca-Cola began in 1965 with the acquisition by Swire of the majority shareholding in a Coca-Cola franchise in Hong Kong, a business known today as Swire Coca-Cola HK Ltd. Swire Pacific acquired the Coca-Cola Bottling Company of Salt Lake City in 1978.Swire Coca-Cola employs about 47,000 people and generates annual revenues of HK$ 37.9 billion.

Hong Kong SAR

1.3K employees (132 in marketing)

www.swirecocacola.com