Responsibilities

• Translate Annual Brand Plans (ABP) and Annual Commercialization Plans (ACP) into customer-specific, insight-driven shopper marketing programs
• Support development of shopper marketing strategies for assigned retailers and channels, ensuring alignment with brand priorities and retailer objectives
• Build strong expertise in key accounts through close partnership with Sales and Market Development & Planning contacts (MD&P)
• Contribute to roadmap development and support efforts to scale shopper marketing capabilities across priority retailers
• Leverage emerging tools and technologies, including AI-enabled solutions, to enhance planning, content development, and execution effectiveness
• Lead execution of integrated shopper marketing campaigns across omnichannel environments (in-store, display, and eCommerce)
• Partner with cross-functional partners to consider all activation levers, including merchandising, promotions, digital content, and retail media
• Optimize retailer.com experiences through improved content, product detail pages, ratings/reviews, and digital shelf presence
• Ensure programs are executed on time, on budget, and aligned to defined success metrics
• Partner with Sales, MD&P, and retail customers to develop and execute joint business plans

Requirements

• Bachelor's degree Marketing, Supply Chain and Operations Management
• 6+ years of experience in shopper marketing, brand management, trade marketing, customer marketing, marketing operations, sales, or related fields
• Proven ability to execute integrated marketing programs in a fast-paced, matrixed organization
• Entrepreneurial mindset with a bias for action and continuous improvement
• Strong cross-functional collaboration skills with the ability to influence without direct authority
• Analytical mindset with demonstrated ability to translate data into actionable insights
• Strong communication and presentation skills
• Highly organized and detail-oriented, with the ability to manage multiple priorities simultaneously