Responsibilities

• Drive shopper strategy for key brands within the C&B portfolio in strong collaboration with Brand, Commercial Development and Sales Planning teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
• Spearhead development and share out of Brand insights and plans, program measurement, evaluation, and analysis. Evaluate omni-commerce tactics and cutting-edge program activation elements to support product activation within Retailer environment.
• Guide management of brand-specific creative development with the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Oversight of headquarter-based shopper marketing budget for both working and non-working dollars.
• Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization.
• Build and maintain multi-discipline relationships within the organization, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Investment requests, etc.
• Provide thought leadership by partnering with internal eCommerce stakeholders to track activity and synthesize learnings to maximize investment, share of search, keyword strategy, etc.
• Budget Management: Own Shopper Marketing Budget management, tracking, team adjustments in collaboration with the Finance co-pilot

Requirements

• Minimum of 7 years of CPG Shopper Marketing and/or Brand Marketing experience
• 4+ years of traditional CPG Shopper Marketing role preferred
• Intermediate to advanced analytics, digital and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Strong attention to detail and follow through
• Thrives in change and comfortable with ambiguity
• Bachelor’s degree required
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative to develop and seek out creative and innovative ideas

Nice to have

• 4+ years of traditional CPG Shopper Marketing role preferred
• Advanced analytics, digital and omni-commerce knowledge

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.