Responsibilities

• Develops strategies with the appropriate vehicles to create best in class, 360 shopper campaigns.
• Manage end-to-end execution including instore, retail media, sampling, promotions and other shopper programs
• Partner with retail media networks and marketing partners at key customers to drive revenue and share
• Partner with external agencies and vendors
• Manage annual shopper budget and support budgeting process in partnership with the customer finance team, including analysis and key learnings
• Collaborate with cross functional teams
• Strong project leadership skills to seamlessly bring brand assets, company objectives and priorities to life within the marketplace
• Represent Shopper Marketing at important customer meetings and be a key stakeholder for ensuring high quality Shopper programs
• Leverage Shopper insights, customer data and internal tools to drive conversion, efficient ROI and continuous improvement for future programming
• Complete additional tasks as assigned by immediate manager

Requirements

• Bachelor’s degree required
• 4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
• Understanding of Shopper Marketing tactics including retail media, paid search, digital coupons, social, instore signage, out of home, influencers, and sampling,
• Business acumen and excellent communication skills
• Familiarity and experience with food retail and Shopper Marketing vendors and agencies
• Ability to provide clear and thoughtful strategy, execute campaigns and analyze ROI for shopper marketing campaigns
• Work closely and plan with cross functional partners to work towards the same goal
• Ability to optimize tactics by striking balance between tried & true with emerging, innovative tactics
• Experience in managing creative process with briefing and providing feedback to internal and external creative and media partners
• Passion for building and maintaining relationships, both internally and externally
• Possesses an entrepreneurial spirit, multi-tasker with attention to detail
• Willingness to travel

Benefits

• Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
• To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay.
• To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
• In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information.
• We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.