Manager, SEM

New York, USA (On-site)

$75K/yr – $120K/yrManager3+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid search strategy and budget management for agency client delivery, coordinating strategy, budgeting, optimization, and cross-functional collaboration.

  • Own day-to-day client oversight, budgeting, pacing, and billing to align with strategy.
  • Must-have: 3-5+ years of paid search experience in an agency and mastery of search platforms, with Google Ads and Microsoft Ads.
  • Standout: Shapes agency POVs and customizes them for individual clients, guiding cross-functional teams.

Job Description

Responsibilities

  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
  • Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
  • Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign
  • QA and oversee trafficking of approved plan into search platforms
  • Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
  • Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments
  • Development and recommendation of optimizations and/or testing plans
  • Pull data and research components needed for new business pitches
  • Contribute to development of agency level POVs on industry happenings
  • Primary party responsible for customization of agency POVs for individual clients

Requirements

  • 3-5+ years of paid search experience, ideally in an agency environment
  • Mastery of search platforms
  • Mastery of all relevant tools for reporting, analytics, and competitive analysis
  • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
  • Proven leadership ability
  • Excellent written, verbal, and interpersonal communication skills
  • Presentation skills are a must
  • Demonstrated critical thinking and problem solving skills
  • Excellent project management and organization skills
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • Demonstrates initiative/”hunger”
  • Collaborative approach/attitude
  • Certifications in search platforms (Google Ads, Microsoft Ads)
  • Experience in search platforms preferred – SA360 (preferred), Kenshoo

    Benefits

    • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    • Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
    • Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
    Spark Foundry logo

    Spark Foundry

    3.9 Glassdoor

    As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

    Founded in 2016
    New York, New York, USA
    3.1K employees (807 in marketing)
    78% recommend to a friend
    81% CEO approval

    Traffic Signals

    Monthly Visitors
    14.2K
    Traffic Source Mix
    Search
    41.9%
    Direct
    42.1%
    Referral
    8.8%
    Social
    5.4%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~3.1K

    Marketing Team

    Marketing Team Size
    759 (24% of company)
    Median Career Experience
    10 years
    Median Tenure
    5 years
    Marketing Roles Posted (Last 30 Days)
    40

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