Responsibilities

• Serve as the primary marketing contact for USTA sections, building strong relationships with section marketing teams, acting as a day-to-day partner to understand needs and opportunities
• Support sections by helping navigate national resources, connecting them with the right marketing SME, and ensuring strong follow-through on requests
• Advocate for section perspectives across national marketing strategies to help ensure alignment and shared success
• Support the onboarding of new section marketing staff and guide to help sections execute effectively
• Maintain and evolve shared marketing resources, including Google sites, toolkits, and the marketing generator (asset library), UPM, ensuring materials are organized and easy to access
• Partner with sections to align local marketing efforts with national campaigns and priorities
• Support the development of local strategies and campaign plans based on section needs and goals
• Facilitate collaboration between sections and national teams, including developing marketing briefs and coordinating with creative and channel partners
• Support execution of national campaigns at the local level, allowing flexibility for sections to adapt as needed
• Partner with analytics teams to share insights and bring back feedback to sections to inform future campaigns

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years in marketing, preferably in a multi-stakeholder or matrixed organization
• Background working with regional, chapter-based, or non-profit structures preferred
• Proven ability to develop and execute integrated marketing strategies and campaigns
• Comfortable using data and insights to inform decisions and optimize performance
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Familiarity with marketing tools and platforms (e.g., asset libraries, project management tools such as Monday.com)
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and able to work effectively with cross-functional teams

Nice to Have

• Experience in sports is a plus

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.